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New Video Features Award-Winning NHPI Musicians to Promote 2020 Census

Native Hawaiians and Pacific Islanders (NHPI) share a common bond and heritage. But whether they live in Hawaii, on another island or on the mainland of the United States, the NHPI community is also connected through its traditional music.

For the last few months, a groundbreaking music video collaboration has taken shape in Hawaii and various cities throughout the United States to highlight how NHPI people live in all parts of the nation and to encourage their response to the 2020 Census this spring.  The music video features award-winning Native Hawaiian and Pacific Islander musicians performing a cover of “This is Me” from the acclaimed film, The Greatest Showman.

As of 2010, approximately 1.2 million people identified as NHPI, according to the U.S. Census Bureau. Over half (52%) live in just two states, Hawaii and California.

Significant populations also live in Washington, Texas, Florida, Utah, New York and other states.

The video is part of an unprecedented communications campaign by the Census Bureau to reach everyone living in the United States with the message that the 2020 Census is easy, safe and important to complete.

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